Marketing & content strategy for fintech, crypto, and AI companies
I help crypto, fintech, and AI companies use data-backed research, strategic content, and clear positioning to drive revenue and growth, strengthen brand authority, and communicate complex software products with confidence.
About me:
I’m a full-stack marketer with 10 years of experience building content-driven growth engines for high-growth companies, specializing in crypto and fintech.
These include Supra, a layer-1 blockchain; Janover, an AI-enabled real estate lending marketplace; and Nuvothera, a company that provides OTC dermatology products.
Previous consulting clients include PGIM Real Estate, Defy Mortgage, Token Terminal, and Game7, where I supported research, positioning, and growth-focused content initiatives.
What I do:
I work with founders, executives, and teams to develop and implement:
Marketing strategies informed by market and competitor research
Product-focused content for technical audiences
Research-driven thought leadership
Go-to-market and growth strategy for emerging technologies
AI-assisted workflows that efficiently scale marketing efforts
Core specializations include SEO/AI SEO strategy, branding, and creative campaigns, organic social strategy, and funnel optimization.
Key achievements:
• Helped scale Supra’s organic visibility by over 1,000%, contributing to a peak of 1.3M+ monthly visitors and major growth across community and education initiatives.
• Supported growth of Supra’s X presence from 40K to 300K+ followers and co-led marketing for a learn-to-earn program with 500K+ participants.
• Led SEO strategy and managed a writing team at Janover, growing annual organic traffic from ~100K to 1M+ clicks and supporting loan origination growth from ~$100M to $500M+ per year.
