A little about me…

With 10 years of experience building content-driven growth across startups, primarily in crypto and fintech, I’m relentlessly curious and love learning more about how human psychology interacts with money, marketing, and technology.

But you’re not here for my life story…

…you’re here to see if I can help you and your team grow your revenue, better market your products, and create a sustainable competitive advantage.

In case you were wondering, this is me.

Key achievements:

Here are some key wins I’ve achieved for companies and clients I’ve worked with:

Crypto social strategy, SEO, community management, & executive consulting:

Headed multiple marketing initiatives for Supra (funded by VCs like Coinbase Ventures), where I 10x’d their organic website traffic, contributing to a peak of 1.3M+ monthly visitors. Additionally, I supported Supra’s X growth from 40K to 300K+ followers, co-led marketing for a learn-to-earn program with 500K+ participants, and helped the CMO and CEO engage effectively with external marketing partners.  

Fintech SEO leadership and campaign management:

Led SEO strategy and managed a writing team at Janover (formerly NASDAQ: JNVR), an AI-enabled commercial lending and investing platform, growing annual organic traffic from ~100K to 1M+ clicks and supporting loan origination growth from ~$100M to $500M+ per year. 

GTM & content consulting for crypto analytics platform:

Provided SEO/AI SEO audits and GTM strategy consulting for Token Terminal, a leading crypto analytics platform, helping them determine the potential ROI of pivoting to retail investor audiences. 

Corporate training, recruiting, and project management:

Trained the digital marketing team at Defy Mortgage, an alternative mortgage lender, on SEO campaign management, while onboarding a combination of freelancers and agencies to assist with web development, content writing, and backlinks, helping them grow their organic SEO traffic from zero to over 50K clicks within 14 months.