Fintech Copywriting Portfolio
I've written high-converting copy for a variety of B2B financial brands, including Janover (JNVR), and Supra (SUPRA).
Blog Post Examples:
B2B Financial Articles (Janover):
Buying Your First Apartment Building: An Investor Guide
Internal Rate of Return (IRR) and Commercial Property
Multifamily Construction Costs: An Investor Guide
Expert Insight: Bill Weidner Discusses the Multifamily Market in Q4 2019
B2B/B2C Financial Articles (Supra):
Crypto and Inflation: A Complex Relationship
Gold-Backed Stablecoins: The Potential For An Inflation-Resistant Global Currency
The Future of Blockchain, Explained
Website Copy:
Director of Content Marketing for Janover (previously Janover Ventures).
Chief Brand Copywriter for Supra.com.
Chief Brand Copywriter for StarKey Wallet.
SEO Results:
From 2018-2020, my SEO strategies helped boost Janover’s network of sites from approximately 100,000 to 1 million clicks/year.
From the data below, we can see that Janover’s core site, multifamily.loans, which has undergone only minimal content changes since 2020, still received approximately 800,000 organic clicks from Feb. 2024 to Feb. 2025.
